 PR is not a press release. It’s not spin. Not publicity. Public relations is your means to communicate with your audience. Who are they? Your audience includes everyone who plays a role or has interest in your success or failure. If you think it’s just the government, the media, or future customers, think again.
Every business goal a company pursues involves a myriad of stakeholders. It is critical that your contact and engagement with these audiences communicate your core messages and work towards your strategic goals.
Why do you need ConnellyWorks?
Public relations provides the avenue for you to engage government leaders with new and innovative ideas, to participate in industry dialogues and spotlight your strengths, to help the government best achieve its mission and serve the public good.
At ConnellyWorks, we understand and speak the language of government. We are fluent and proven in classic, traditional tactics and are well-versed and nimble in emerging, innovative approaches. We have a strong track record of success providing PR services that position clients as thought leaders in the market with the vision to solve business challenges and the services to deliver on that vision.
We combine our extensive market experience with a comprehensive suite of public relations services that promotes your value proposition and increases your visibility with decision-makers and influencers in the government IT market. Our years of experience in this space enable us to foster unmatched relationships with the media to promote and forward your business goals.
What we do:
Strategic Public Relations Planning
In the government marketplace, how do you reach the government influencers and purchasers that can help you meet your goals? We work with you to create and execute winning campaigns tailored to support your vision and objectives by getting your voice heard in the community, in the agencies you are targeting and into the dialogue of government leadership.
Media Outreach
Media sources in the government IT market are evolving – quickly. Effective media outreach strategies target traditional and new outlets – print magazines, online publications, broadcast organizations, wikis, blogs, Facebook, GovLoop, LinkedIn, Twitter and other social media sites.
We understand how to present your story and how to capture the interest of traditional reporters and bloggers. We work with you to position your company as a thought leader and increase your brand awareness and reputation in the market.
Proactive Public Relations
By closely monitoring market trends, we are able to provide strategies to position your company’s offerings around emerging issues, positioning you as a leader with the reputation to deliver proven solutions. We work as an integrated member of your team, working with you to achieve your business objectives.
Executive Coaching
Good public relations is more than simply telling your story – it’s communicating the specific values and solutions you can provide to the government customer. We will work with you to reach government leaders, media, and stakeholders with a concise, clear message that speaks to your audience’s needs.
Crisis Communications
Crisis communication response has never been more important. As stewards of the public trust, companies that serve government must be particularly vigilant in guarding their market credibility and brand in the wake of a crisis. Today’s 24/7 information cycle demands rapid---and accurate---response. Our expert team is there to provide the guidance and outreach necessary to mitigate loss, maintain your reputation, and get your story told.
Analyst Relations
Analysts provide leadership in the government technology community. As experts on how IT supports mission requirements, they develop market research, present at conferences, and are often quoted in the media as independent authorities. We help you engage analysts through analyst tours, briefings, and related activities, increasing your visibility and profile within the community.
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