Success in the government technology market depends on strategy – identifying business opportunities, devising goals and objectives, and communicating your organization’s value proposition to target customers.
Great organizations are propelled by vision, passion and focused execution. However, maintaining strategic direction in a shifting competitive landscape requires regularly assessing stakeholder needs, modifying market positioning, measuring organizational effectiveness and keeping current on industry trends and government policy.
Why do you need ConnellyWorks?
At ConnellyWorks, we understand and speak the language of government. We provide management consulting services that help you better understand the people, organizations, networks, stakeholders, and issues that are unique to the government technology community.
We identify stakeholders to build communities of interest, enabling you to improve business development, membership, and marketing. Our experienced professionals can help you build and run your community of interest, no matter the size. We provide comprehensive program management, with each initiative mapped to your marketing and sales objectives.
Our services include:
Advisory Board Creation and Management
Advisory boards are a cost-effective method to harness the knowledge of experienced leaders while at the same time providing direction and credibility to your overall organization. Advisory board members provide a range of services, from acting as a consultant for sales strategies to serving as a voice for you within their extensive networks.
We build your advisory board by establishing a charter, creating a structure, and identifying appropriate members. We also provide full lifecycle support, managing meetings, coordinating logistics, and facilitating board member relationships.
Association Management
Government technology associations provide invaluable educational and networking opportunities for government decision-makers and key industry leaders. Our team provides comprehensive management services, drawing on our knowledge and extensive network to provide marketing communications, event management, financial oversight and life-cycle program management.
Stakeholder Outreach
Successful communications campaigns require identifying the stakeholders, engaging communities and building positive relationships to advance your business goals. Our team utilizes its outreach experience to identify the components necessary to create a successful campaign in the government technology arena. We have experience working with government contractors and government agencies to identify stakeholders at the federal, state, local, association and interest group levels. We manage campaigns with outreach initiatives targeted at each of these levels from the policy components of a federal campaign, to the grassroots communities that have a stake in your success.
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