When the government reads your name, what do they see? What do they think?
 Half a million vendors are registered to do business with the federal government. How does your company stand out?
Brand awareness is simple to appreciate – the Nike Swoosh, the Google search bar, the Apple Macintosh. But it’s more than a logo and more than a name. Brand is the sum total of the expectations, memories, stories, and relationships that your company inspires. How do you build brand? By solid products and proven technology, by delivering on time and on budget – and by investing a little bit of time and energy in letting the world know it. By marketing.
Marketing is critical to any business looking to support sales and generate revenue. Even modest marketing investments deliver value – building your brand image, attracting new customers, generating repeat business, inspiring referrals and enhancing relationships that sustain your business.
Why do you need ConnellyWorks?
At ConnellyWorks, we understand and speak the language of government, with a firm grasp of the business, policy, and management priorities that drive decision-making in this market. We can furnish that critical third-party perspective, asking objective questions that get to the heart of how your core competencies and differentiators mirror the government’s specific needs.
We employ a comprehensive suite of traditional, social media, and innovative marketing services. Our marketing efforts provide a proven and battle-tested ROI, with a process-driven approach that measures quantifiable results – enabling you to see in real-time the direct impact of your marketing strategy.
This targeted expertise – combined with our team’s specific government market experience – make us uniquely qualified to help you reach and exceed your business goals.
What we do:
Strategic Marketing Services
Our strategic marketing services provide a distinct advantage in this competitive climate. We help create your go-to-market messaging, develop and execute on marketing plans, and provide competitive market analysis tailored to a variety of needs ranging from annual corporate planning, to targeted campaigns and product launches.
Brand Identity
A positive brand identity is critical to building and sustaining a successful public sector IT practice. We understand the unique attributes that drive brand perception in this market. Our experienced team can provide a broad array of brand analysis, development, and logo design services to help positively reinforce your reputation in the government IT community.
Content Development
In the government market, content is king. While many companies provide quality solutions, those that succeed are the ones that communicate how their products, solutions, or services can help meet the government’s mission critical requirements. Our seasoned team excels at developing content that resonates in the government space in print, broadcast, online, and new media. Our experience ranges from developing content for more traditional marketing vehicles such as collateral, white papers, web site content, case studies, and advertising copy, to developing search engine optimization strategies and engaging content for social media through Facebook, GovLoop, LinkedIn, and Twitter.
Advertising
Advertising has never been more important in the government IT space. To be effective, it must deliver a consistent and compelling message to a targeted and interested audience. We offer a full range of print, online and on-air advertising capabilities including concept development; creative; media strategy, buying and placement; and copywriting.
Design
We have a wealth of experience developing the words and images that illustrate your solution to the government’s specific IT challenges. We provide a full range of design support for a host of marketing and advertising tactics including collateral material, marketing campaign treatment, and advertising – from developing the creative concept through production management.
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