 To increase market share and sales in the government IT market, companies must demonstrate their commitment to the issues, organizations, and people that drive this community. Events provide a valuable platform for educating target customers about core competencies and differentiators, increasing brand awareness, building relationships, and generating leads.
Events promote your value proposition and increase your visibility with decision-makers and influencers in the government IT market.
Marketing is critical to any business looking to support sales and generate revenue. Even modest marketing investments deliver value – building your brand image, attracting new customers, generating repeat business, inspiring referrals and enhancing relationships that sustain your business.
Why do you need ConnellyWorks?
At ConnellyWorks, we understand and speak the language of government. We are fluent and proven in classic, traditional tactics and are well-versed and nimble in emerging, innovative approaches. Our seasoned team of event professionals understand the issues and drivers that affect the government IT market. They have extensive experience in building programs that generate interest and tactical expertise in marketing to and attracting attendees.
Our expertise enables us to identify the intricacies of the brand, define the target audience, refine the message, devise the event concept and format, customize the agenda, plan and execute the logistics, coordinate the technical aspects and deliver an exceptional program.
We have a strong track record of conceptualizing, organizing, managing and delivering successful events that make an impact in the government IT market.
Our comprehensive suite of events management services include:
Conference and Event Planning
Conferences and events are key opportunities for organizations to build their brand, network with their target audience, and distinguish themselves as thought leaders in the community. We provide a turnkey solution for conference and event management that includes marketing and operational planning, sponsorship sales, content development, financial management, attendee marketing, and media relations. We have a wealth of experience managing every aspect of conference and event planning from small executive breakfasts to three-day multi-track conferences with more than 1000 attendees.
Custom Event Development
Our in-depth public sector IT market knowledge and relationships enable our team to deliver unbeatable custom events. We work with your team to develop custom executive breakfasts, lunches or similar events creating the event concept, securing the venue, providing marketing support, working with industry partners, managing pre-event and on-site logistics, and securing quality speakers. Custom events provide a targeted opportunity to generate qualified leads, educate a key audience, and illustrate a company’s role as a thought leader within the community.
Content Development
Whether your organization is hosting a webinar or a three-day conference, quality educational content often means the difference between event success and event failure. Our extensive network of business contacts is put to work to ensure you have the right speakers on the right topics. We offer a full range of content development support including conference theme development, identifying tracks and sessions, and securing, and coordinating speakers.
Event Marketing
The government IT calendar is increasingly crowded with events both large and small. How can you succeed in differentiating your event from the pack? Our events team is expert at marketing your event to the right audience. From list purchase to email and social media marketing campaign management to website creation, we can help you get the right attendees to your events.
Webinar Planning and Management
Webinars are a valuable tool for creating brand awareness, demonstrating thought leadership, and generating business leads. We have a strong background in providing all elements of webinar development and execution including program management; content development; speaker research and acquisition, identification, and coordination; list rental; attendee marketing; as well as managing sponsor relationships and deliverables.
Logistics Management
Our event management team is well-equipped to handle logistics for your next event, whether it is an educational roundtable or a holiday party for 1,000 attendees. We offer full lifecycle event support from identifying, negotiating, and securing a venue to managing and coordinating all vendor relationships and financials; to attendee and speaker registration; event staffing; and associated logistics.
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